SEO Optimization for the Confused
There will not be a proper post tonight, because instead I want to talk a bit about the somewherepostculture journey so far. A part of that journey involves the name: are we Somewhere Post Culture? Or Somewhere Post-Culture? Or somewherepostculture? This website is written and maintained by people who, quite frankly, have no idea what they’re doing. I do most of the administrative management of the website, and a lot of time I stare at the Filezilla or the WordPress admin tools looking like our orc friend above. We very much make it up as we go along, and that has come with mistakes: we’ve revised the menu three times since launching (which I’m told is way too many way too fast), we’ve changed permalink structure at the suggestion of web seminars, we’ve rethought our tagging and categorization, and more. We have never been considering SEO optimization (search engine optimization, or how to get your blog to rank high on google) while we truck along. We’ve just been making decisions based off what feels good to us.
However, this was obviously becoming a problem. Searches that should blatantly lead to our website (such as… let’s say, Dragon Planet AND Modal Worlds) were not. To Google, our main-page and nothing else existed. And so we researched about complying to Google’s expectations. We met Google webmaster tools, and saw what parts of our site were “working,” and learned weird things like searching for “demon photos” on Google Images . And this most recent website revision was in response to what I found when studying guides (such as this one by Yoast) about the process.In the end, we decided that better SEO etiquette is the best route forward.
There were two paths ahead of us on this journey. On the first path, we would make our content more digestible in order to chase a larger audience. We could continuously repeat phrases within our bodies, so if I was talking about how modal logic effects world construction, I’d make sure to say modal logic every time I referenced modal logic and do away with useless pronouns such as “it” or “that,” (editors’ note: n this instance, “it” and “that” both signify modal logic) and certainly get rid of synonyms such as possible ontology (a.k.a. modal logic… ish) In the second path, we would make our website easier to find for the people looking for the specific content we deal with. We wouldn’t choose one or two topics to talk around, but rather we would re-imagine the website in order to better facilitate our current readers. We’ve never been looking towards building a massive readership, but rather servicing those people who want to read what we like to write. So, we hope this new layout makes people searching for “pulp science fiction world building” or “comedy D&D stories” find their way here, instead of tricking people looking for modal logic or other things.
You’ll notice some major changes to the website now. And I hope you find these changes make using the website easier. Comment here, any time and always, if you see something we could do better!
Thanks, and this weekend you’ll get to read Hairpin’s Slide Part 2!